A school project brief on Adidas Originals.
Aim to promote it through a campaign.
Campaign Name : #BeU
Tagline : Unique. Utmost. Unthinkable
Freebies
Freebies (Loaders for web)
Freebies (Loaders for web)
Freebies (Loaders for web)
Ambient Advertising
Outdoor Ambient Advertising (Real-time Camera Capturing)
"Drag and Drop Apparels"
Catalogue
(Placed in Adidas Originals Stores)
Poster
(Advertise the mobile application)
Direct Mailer
Direct Mailer (Mini Shoe Box)
Works as a storage for the free stickers inside.
Electronic Direct Mailer
Electronic Direct Mailer (Teaser)
Electronic Direct Mailer (Actual)
A microsite would be launched together with this
campaign for the whole promotion period.
Mobile Microsite
Normal View Microsite
Website Banner
Website Banner (Attract audience on different webpage)
Campaign Video
Campaign Video (Explaination of the whole event)
