THE BRIEF
High streets are facing challenges from out of town shopping centres and the growth of online retailing. People have adapted to the convenience of online shopping so our high streets are being forgotten.
The high street needs to be a social place which offers something that neither shopping centres or the internet can match. Find a way to transform the high street to attract and encourage individuals to visit.
THE IDEA
Rebrand the term ‘High Street’ people are familiar with into a campaign. This could help them re-engage and visit their high street. By removing two letters and flipping another, the term is updated with a fresh vibe and reflects a social aspect that people may have forgotten about.
THE LAUNCH
Mary Portas was appointed to lead a review into the future of Britain’s high streets. The campaign would launch with her name as the driving force to get the campaign recognised.
HASHTAG
The hashtag can be followed and users can contribute to it through the hashtag #HiStreet. This way, each Hi Street across the UK can be represented by adding the hashtag rather than making new twitter accounts.
FACEBOOK
Over 20 million people in the UK have Facebook. The campaign message could appear on each UK users homepage, giving the option for them to share their support, thus further promoting the campaign to their friends.
PUBLIC TRANSPORT
Remind people of their Hi Street by showing them there are ways to get there by local taxis and buses.
Adopting the new term “Hi Street” to refer to the destination where people are wanting to go.
LANGUAGE
Utilise the double e’s to create punchy messages that can be used to promote the Hi Street.
PROMOTION
Posters to be used at bus stops and car parks to promote the location. Used around the high street to further support the campaign message.
For those who don’t use public transport, offer first hour free for parking to encourage people to come to the Hi Street.
Opportunity for Hi Streets to have their own bags to promote themselves and bought by people to show their support.
KIOSKS
Kiosks situated across Hi Streets to allow people to find out information on their Hi Street, thus allowing and encouraging them to explore and discover the Hi Street.
Adverts run through the Kiosks to promote things available at the Hi Street. Giving priority to promote local businesses than big chain stores.
Using the chatty promotional language to quickly highlight potential places to visit that people may not have thought about otherwise.
MY HI STREET
Campaign to have an app which allows people to keep in contact with their Hi Street at home or on the go.
Prototype of how the app would look and the functions it has.
To be a portable version of the kiosks in the Hi Street so information can be easily accessed.
To be a portable version of the kiosks in the Hi Street so information can be easily accessed.
Thanks for looking!
