The brand is positioning as a fresh and energetic product, making tea experience
both healthy and more appealing, by using character illustration in the design concept.
I wanted to create a contemporary image in the packaging that is easy to connect with, because it reflects a lifestyle that can relate to a young viewer experience.
Youth people are influenced to consume more tea instead of unhealthy beverages.
both healthy and more appealing, by using character illustration in the design concept.
I wanted to create a contemporary image in the packaging that is easy to connect with, because it reflects a lifestyle that can relate to a young viewer experience.
Youth people are influenced to consume more tea instead of unhealthy beverages.
