Future Food District project, Alta Scuola Politecnica, IX cycle
Students: Gianluca Bergami, Stanislava Bivolarevic, Laura Cavelli, Ilaria Maltoni, Sara Morettin, Valentina Porceddu
Tutor: Prof. Luciano Baresi, Politecnico di Milano
External Institutions: EXPO2015, MIT Senseable City Lab, Telecom Italia
The FFD project (Future Food District) is integrated into the project of the same name under the direction of Carlo Ratti Associati Studio for EXPO2015, in cooperation with Coop.
The Team A conceived a reunification of the concept of ‘food district’ altogether inside the ‘supermarket of the future’. "MIX SHARE BUY" will optimise in a dynamic way the management of the products according to the specific needs of people. The food quality, the customisation of the products, the social experience and the creation of a community are the principle on which the project proposal stands. They could be easily found into the project itself: a new way of shopping for food, the sharing of cooking knowledge and a better explanation about the products.
1. A new way of shopping
The traditional experience of going to the open air neighbourhood market is evoked and proposed by the use of technologies and a new distribution of the new supermarket.
The exhibition space will be subdivided in “islands” based on a new distribution of the food by categories and by conservation method (fresh, dry or frozen). Shopping will be a free and dynamic experience, based on the sense of discovery that characterise the traditional markets.
Karts and cashier waits will be eliminated towards an ‘old-style’ shopping thanks to the use of people’s own bag or basket and to a a system of automatic payment.
Main idea of the project is the possibility of customisation of food given to the users: the exhibited products will be a limited number (according also to the seasonality) but the customer will be able to combine them with an infinite number of solutions.
The supply chain, limited to biological and local products, is this way shorter, thanks also to the elimination of packages: there will be no pre-wrapped products but just raw materials and fresh food exposed inside specific shelves or dispensers in the islands.
2. Sharing the cooking knowledge
The experience of shopping moves, tanks to the project, to a new social dimension, where intragenerational sharing is the basic point.
a common kitchen will be provided inside the supermarket, in which will be possible to cook and eat the food that has just been bought. A chef will be available to help with the cooking or, eventually, some events will be planned in different occasions (like cooking classes), by volunteer and experts of traditional cooking.
The common tables for the consumption of meals will be disposed almost casually in the space between the islands, making the customer more and more conscious that he/she’s experiencing the whole ‘district of food’.
3. A better awareness about food
The project shakes the previous known rules of shopping, putting as a main objective the user and his desire of knowledge on the purchases and their proveniences. For this reason all the products will have a detailed explanation displayed about nutritional and production info.
The sharing will embrace this aspect, too: the supermarket will have a feedback service available for the customers, through messages and short suggestions that will appear in real time on the screens above the islands.
Students: Gianluca Bergami, Stanislava Bivolarevic, Laura Cavelli, Ilaria Maltoni, Sara Morettin, Valentina Porceddu
Tutor: Prof. Luciano Baresi, Politecnico di Milano
External Institutions: EXPO2015, MIT Senseable City Lab, Telecom Italia
The FFD project (Future Food District) is integrated into the project of the same name under the direction of Carlo Ratti Associati Studio for EXPO2015, in cooperation with Coop.
The Team A conceived a reunification of the concept of ‘food district’ altogether inside the ‘supermarket of the future’. "MIX SHARE BUY" will optimise in a dynamic way the management of the products according to the specific needs of people. The food quality, the customisation of the products, the social experience and the creation of a community are the principle on which the project proposal stands. They could be easily found into the project itself: a new way of shopping for food, the sharing of cooking knowledge and a better explanation about the products.
1. A new way of shopping
The traditional experience of going to the open air neighbourhood market is evoked and proposed by the use of technologies and a new distribution of the new supermarket.
The exhibition space will be subdivided in “islands” based on a new distribution of the food by categories and by conservation method (fresh, dry or frozen). Shopping will be a free and dynamic experience, based on the sense of discovery that characterise the traditional markets.
Karts and cashier waits will be eliminated towards an ‘old-style’ shopping thanks to the use of people’s own bag or basket and to a a system of automatic payment.
Main idea of the project is the possibility of customisation of food given to the users: the exhibited products will be a limited number (according also to the seasonality) but the customer will be able to combine them with an infinite number of solutions.
The supply chain, limited to biological and local products, is this way shorter, thanks also to the elimination of packages: there will be no pre-wrapped products but just raw materials and fresh food exposed inside specific shelves or dispensers in the islands.
2. Sharing the cooking knowledge
The experience of shopping moves, tanks to the project, to a new social dimension, where intragenerational sharing is the basic point.
a common kitchen will be provided inside the supermarket, in which will be possible to cook and eat the food that has just been bought. A chef will be available to help with the cooking or, eventually, some events will be planned in different occasions (like cooking classes), by volunteer and experts of traditional cooking.
The common tables for the consumption of meals will be disposed almost casually in the space between the islands, making the customer more and more conscious that he/she’s experiencing the whole ‘district of food’.
3. A better awareness about food
The project shakes the previous known rules of shopping, putting as a main objective the user and his desire of knowledge on the purchases and their proveniences. For this reason all the products will have a detailed explanation displayed about nutritional and production info.
The sharing will embrace this aspect, too: the supermarket will have a feedback service available for the customers, through messages and short suggestions that will appear in real time on the screens above the islands.
