Wendy Whittaker's profile

True Value

Wendy Whittaker
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You Value 
You value work, we value you
This campaign is an example of concentrating on the story behind the products and painting a picture for the consumer to see, read and to relate to. The consumers who go to True Value go because of quality and their passion for having the right tools for the job. The only imagery is simple and is inspired and based on the famous designer, Josef Müller-Brockmann.
city savannah college of art and design SCAD Advertising
Print Advertisments
city savannah college of art and design SCAD Advertising
city savannah college of art and design SCAD Advertising
city savannah college of art and design SCAD Advertising
Outdoor Guerilla advertising with a street take-over. The concept behind this is what you value is a huge part of your life, it surrounds you. This striking imagery literally surrounds the people that would be walking along the streets.
city savannah college of art and design SCAD Advertising
Another example of placement.
city savannah college of art and design SCAD Advertising
Another option for this campaign would be to have an interactive web banner. This shows the succession of the image as it is animated. The hammer drops to the bottom of the box and comes back up to reveal the copy, "you value work, we value you".
city savannah college of art and design SCAD Advertising
True Value
Published:
Wendy Whittaker's profile

Owner

Wendy Whittaker's profile
Boston, MA, USA

True Value

This campaign is an example of concentrating on the story behind the products and painting a picture for the consumer to see, read and to relate Read More

Published:

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Creative Fields

Attribution, No DerivativesAttribution, No Derivatives