Freightliner Sprinter USA
Description:
The challenge was to develop a 2011 print campaign to match the revamped Freightliner Sprinter brand strategy of "the best tool for the job." The new strategy was more competitive and required pieces that not only positioned the Sprinter as the best vehicle for the job, but also openly challenged the competition to work smarter.
The challenge was to develop a 2011 print campaign to match the revamped Freightliner Sprinter brand strategy of "the best tool for the job." The new strategy was more competitive and required pieces that not only positioned the Sprinter as the best vehicle for the job, but also openly challenged the competition to work smarter.
Since the Freightliner Sprinter is unlike any other work van, our idea was clear. By owning the fact that the Sprinter is the "uncommon choice" to work smarter, we were able to poke fun and show prospects how ordinary work is just plain insufficient.
Client:
Freightliner has become North America's leading medium and heavy-duty vehicle manufacturer. Known as the maker of the new "Western Truck," the brand has continued to build vehicles known to exceed customer expectations time and time again.
