Juxtaposition
Freightliner Sprinter USA
Freightliner Sprinter USA
Description:
The Freightliner Sprinter brand embodies the no-nonsense, hardworking spirit of small business. The idea here was to create a print campaign that was straightforward, but fun as well. By strategically placing the Sprinter in working scenarios, we were able to create fun visual illusions supported by quick headlines and body copy to highlight the Sprinter's many benefits.
Client:
Freightliner has become North America's leading medium and heavy-duty vehicle manufacturer. Known as the maker of the new "Western Truck," the brand has continued to build vehicles known to exceed customer expectations time and time again.
