SEARCH FOR FREE WI-FI
SEARCH FOR MISSING CHILDREN
Awards :
1 x Gold , 1 x Sliver —— Cannes Lions 2015 - Media
1 x Sliver —— Oneshow Award 2016 - Mobile
Summary of the Campaign
In China, there are over 200,000 children disappearing every year. Many parents use their own efforts to look for their children. Unfortunately, only 0.1% of the missing children can be found. The most critical issue is that the missing children's information are not widely accessible to people.
Baobeihuijia, a search help organization wants to do something.
China has about 600 million mobile phone users today. No matter where they are, people have the habit of searching for Wi-Fi connections. We use the mobile platform to rapidly extend the influence. When people search for free Wi-Fi, they help search for missing children. Through our satellite Wi-Fi hot-spots, we let the 600 million mobile phone users help us search for missing children. Equipped with a special satellite, we developed our proprietary Wi-Fi hot-spot system to provide connection. When people turn on their WLAN, they can search for WI-FI hot-spots named after SOS messages from missing children. Share missing children's photos and information on social media. Then they can connect to this Wi-Fi network for free. Different wi-fi names with different information would be shown to people on a random basis. We have helped many parents find their missing children.
In China, there are over 200,000 children disappearing every year. Many parents use their own efforts to look for their children. Unfortunately, only 0.1% of the missing children can be found. The most critical issue is that the missing children's information are not widely accessible to people.
Baobeihuijia, a search help organization wants to do something.
China has about 600 million mobile phone users today. No matter where they are, people have the habit of searching for Wi-Fi connections. We use the mobile platform to rapidly extend the influence. When people search for free Wi-Fi, they help search for missing children. Through our satellite Wi-Fi hot-spots, we let the 600 million mobile phone users help us search for missing children. Equipped with a special satellite, we developed our proprietary Wi-Fi hot-spot system to provide connection. When people turn on their WLAN, they can search for WI-FI hot-spots named after SOS messages from missing children. Share missing children's photos and information on social media. Then they can connect to this Wi-Fi network for free. Different wi-fi names with different information would be shown to people on a random basis. We have helped many parents find their missing children.
Agency: TBWA\ Shanghai
Client: Baobeihuijia
Executive Creative Director: Gordon Su
Group Creative Director: Jason Jin
Creative Director: Jack Xuan
Art Director: Tony Fan，Will Yang
Copy writer: Kiddy Wang
