Yorkshire Tea (YCN Brief) - Innovate around our product, and to design something (be it physical or experimental) that will engage and benefit our younger customers. It can be a packaging or format idea, a new way or type of tea, that adds to the drinking experience.
Design Solution - To engage the younger audience of Yorkshire Tea drinkers, I researched into drinking preferences of tea, more commonly being ‘Tea 2’ amongst the younger demographic.
Creating soft juice drinks infused with the benefits of tea whilst combining the two complementary flavours into each flavour.
