Millenials are at the perfect time in their lives to go out and explore. Whether it's picking a random town on a map to run away to for a weekend or a cross country trip, these adventures help us challenge us to discover new things about the world and ourselves. Through this integrated campaign, Amtrak is inviting young people to go out and explore using their affordable, comfortable trains. The campaign includes print, contest through social media, a microsite, and an app to begin a conversation and engage users with the brand.