Hispanic Hertiage month falls on September in a calendar year, September is also when NFL football kicks off! In an effort to capitalize on the football fever our Miller Lite drinkers have as well the passion Latinos have celebrating Hispanic Heritage Month, we created a program in which we recognized the greatness of Hispanic culture and tied it into the greatness of football and the great taste of Miller Lite.

 

I led the art direction of this program working with the photographer on the photoshoot to deliver dynamic photo assets for this program, as well as designing the Honor Latino logo lockup used on the POS.

Creative Director: Robert Sosa 
Senior Art Director: Kazim Ali Fahim 
Print Production: Robert Cordova
Photographer: Alberto Oviedo