Christmas Eve is typically the most exciting night for children. These press ads compare two childrens Christmas Eve sleeps, one in London and the other in an area effected by a disaster.  

Situated in areas where the audience has time to stop and take notice. For example a bus stop, on the tube, or in a shopping centre next to the seating area. 

One after the other.

Christmas card.

Christmas is a time when we typically enjoy watching movies with our families, therefore this is a great opportunity to get our message across to the audience, by highlighting reality. 

This spreads the message to people whilst they are in the mind frame of giving gifts for Christmas.