THE PROBLEM:
Many people believe that dry shampoo does not clean your hair properly.
CHALLENGE:
Produce an eye-catching print ad that will make people want to try the product. It should convince people that Batiste can clean your hair and make them stop and pay attention to the ad.
BIG IDEA:
Batiste is a tool for you to get that clean feeling.
CREATIVE STRATEGY:
The ads should draw people in and as an added attractant the ads are fitted with technology to ad on to the feel using sensory stimulants. For the squeegee the sound of the tool moving over the glass and the smell of the product being diffused into the air would make the ad demand attention.
TARGET AUDIENCE:
Women from 16- 45 that are more liable to use this product. They are always on the go and could use the extra minutes in a day.
