Problem: Mongoose bicycles are becomming lost in the saturated bicycle market.

 

Solution: Target specifically children, especially ones that are into tricks and a more extreme approach to bike riding.

 

The Idea: position Mongoose as a brand of bikes that isn't for leisure, they are just as tough and fun and exciting as the children riding them. Adding the element of a little danger to match the attitude of kids when they ride bikes. They want to do jumps and be a little wreckless.