Overview
Design and Art Direction – Jack De Caluwe
Crafted at Future Büro
Design and Art Direction – Jack De Caluwe
Crafted at Future Büro
This was part of a conceptual pitch for Ministry of Sound aimed to reinvigorate their brand and treat it with the level of respect and class it deserves. The idea was to create a modular responsive grid filled with the latest news, events, releases and social activity. Key features were the 'Top 5 hit list', ranking the most popular tunes of the week or month and the audio player which stays fixed at the bottom of the screen consistently across all pages.
To augment music mixes and provide a distinguishing feature of the brand, we explored the possibilirt of developping a tool that would automatically create a visual sound map of audio playback. We envisioned these to be be moving abstract animations that would provide a consistent visual aesthetic across the site.
