Brief: To create an integrated campaign for Grandparents's Day 2015 whilst also gaining exposure for Interflora and driving brand awareness amongst younger consumers and young adults with disposable incomes.
Strategy: Engage with younger consumers by stories associated with their Grandparents' to create a feeling of nostalgia.
Strategy: Engage with younger consumers by stories associated with their Grandparents' to create a feeling of nostalgia.
Concept: To use Grandparents' names and associate them with childhood stories to create nostalgia, whilst also sharing them on social media to interact with a younger audience.
