The aim of the project was to create an identity for The World in 2015 marketing campaign
spanning in app, online, social media, video, rich media, print and newsstand. My role was
to art direct and design all the printed and digital adverts for the campaign. The rich media
unit was created by Ad Gibbon via mobile marketing agency Yodel Mobile.

 

The brief for the main creative was to make an image that would represent what The World in
does for the reader and would be globally understandable. The creative needed to be “flexible”
to incorporate the print edition and the devices showcasing the applications for phone and tablet.
The final creative – a “digital” globe composed of data – represents 'a world of predictions' for the
year ahead. These are being 'decoded' – something that The World in and The Economist are
well renowned for. The campaign included also simple animated gifs that promoted four main
themes covered by The Economist and The World in 2015: politics, business, science and art. 

 

The campaign won second place on the Mobile (MOMA) awards in the 'Best use of video / rich
media' category, see more information here.

 

Undertaken while at The Economist.