Kannya is to establish itself as one of the leading shoe brands in New York’s fashion industry. They design and produce their products with great intent to exude a woman's confidence, passion and strength. Proceeds from sales would also go to good causes for women around the world especially those in affected areas.
We aim to create a distinctive brand identity to represent the strength of the working class women of today, who has risen above the abuse and ridicule in the past. Kannya is meant to empower the woman of today also by giving back to society in carrying this label.
The Phoenix, though mythical, embodies a renewal of life, immortality, invincibility also having the ability to regenerate itself when wounded. The phoenix in itself represented much what was needed to be said.
The direction of the phoenix was done such as it was risen again from the ashes and about to take flight toward new life. The wings spread open to indicate the freedom and liberation whilst the color chosen was to invigorate passion and strength in that of a woman.
We aim to create a distinctive brand identity to represent the strength of the working class women of today, who has risen above the abuse and ridicule in the past. Kannya is meant to empower the woman of today also by giving back to society in carrying this label.
The Phoenix, though mythical, embodies a renewal of life, immortality, invincibility also having the ability to regenerate itself when wounded. The phoenix in itself represented much what was needed to be said.
The direction of the phoenix was done such as it was risen again from the ashes and about to take flight toward new life. The wings spread open to indicate the freedom and liberation whilst the color chosen was to invigorate passion and strength in that of a woman.
