Respect the Spectrum was a campaign I designed for Concepts and Practices II. The focus was the concept of gender in America, and the goal was to bring light to gender representation that should exist in our culture. I enjoyed working on this campaign because it challenged my boundaries and forced me to look at my work in a different light.
This is a full shot of the campaign with all its components. I am proud of how a majority of the pieces came out.
Close up of button and logo design. Done traditionally with acrylic, pen, and color pencils.
Close up of business card design.
Close up of one t-shirt design. Done traditionally with ink, watercolor, and pencil.
Creative process of logo.
Advertisement designed to be on public transit, such as a bus or subway.
Second t-shirt design.
Two shots of webpage made on Tumblr© for the campaign.
