After working on the Benevolent lent campaign in 2014 we were fortunate enough to work with TCS again at Blanc. This time we were working on a campaign that targeted debt, and the affects it had on children directly.
The launch of the campaign saw us create an animated sequence of a family facing struggles with debt. There was also and interactive wall so that people could write their messages and show support via social media. This part of the campaign was set to engourage their audeince to take notice and cause a 'stir', if you like about the launch of the second part of the campaign...
The launch of the campaign saw us create an animated sequence of a family facing struggles with debt. There was also and interactive wall so that people could write their messages and show support via social media. This part of the campaign was set to engourage their audeince to take notice and cause a 'stir', if you like about the launch of the second part of the campaign...
View the animation here: http://thedebttrap.childrenssociety.org.uk/
We then had the opportunity to create a game. It was like a reversed version of brick breaker. The idea was to bat away debt. The balls would fall faster and harder causing you to make decisions quickly and under stress. The concept behind this was to emmulate how debt piles up quick and fast and the poeple affected feel a hard struggle to keep afloat.
