Identity created and managed for PsiHolistic, a psychotherapist’s practice specializing in Ericksonian Hypnosis, Psychoanalytic Psychotherapy, NLP, and a holistic approach to psychotherapy.
The main values for this identity are: creativity, emotion, wit and impact.
Logo Design
Red was chosen for it's appeal to emotion, warmth, energy and life.
Black was chosen for it's associations with power, control, depth, the unknown secrets of the unconscious mind.
The chosen typeface has a humanistic design with rounded corners and pleasant curves that still retain good legibility. It's goal is to make the logo look friendly and inviting while maintaining and air of professionalism and trustworthiness
The three cogs represent the relationship between the mind, body and spirit with a focus on the mind in this case with the addes spiral that points to hypnosis and the unconscious.
Business cards
The business cards were designed to be interactive. and to reinforce the symbolism of the logo. In order to see the correct contact data the user must rotate the paper disc.
The idea behind that is that once the need for the phone number arises, the realization dawns that the information is scrambled creates a tension, or frustration, thus the mind is put to work in solving the puzzle, after which you get an "a-ha" moment, a small endorphin reward from your brain.
The processes, although mild in intensity, help cement the information on the card (logo, name of the practice, name of the psychotherapist) as memories are most vivid when associated with emotion.
Posters
Series of posters created for a 6 month long NLP class called EXCELSIOR held by PsiHolistic.
The same idea as the business cards was used here: the use of the concept of with, a sort of inside joke between the user and the designer. What first appears to be an ad for beer, a beauty cream or medicine turns out to be more like the opposite, a course that steers you away from superficiality into self-development.
The concept is further enhanced by the placement of the posters: the one with the drinks in bars and clubs, the one with the cream in beauty salons and ladies lavatories, the one with the brain in gyms, etc.
This is the poster for the first edition of EXCELSIOR, a NLP course. It's slogan was: "Reinvent Yourself!" and the idea behind the poster was that the course could give you all the tools you need to do that. and also bring your true self to life.
