Ever Rêve is a London based womenswear brand, founded in 2012. We have been working with the brand from the very start, designing their visual identity, look books and website.

Every season, long before any drawings are made, a short story is written with a persona at its centre. The ambience of the story and the study of that persona is then reflected in the garments and felt throughout the collection.

For the Spring/Summer 2015 collection, the story, which had previously been based on a text, was a more of a vague presence, establishing an atmosphere for the images. To create a cinematic feel, we made abstract crops of the images which were then juxtaposed in a story section of the lookbook.

 

For this season, we also redesigned Ever Rêve's website and webshop. We designed a number of dynamic start sections, that allow Ever Rêve to vary the look and content, creating the feel that the website is constantly evolving. The new website will be launched during the Spring of 2015.

Please visit our website for bigger images and more work:
www.lundgrenlindqvist.se