2013 March, Greater China launch of the new VERTU Ti - premium smartphone collection made of Titanium with personal assistance service installed. Event located on 100th floor of International Commerce Center (ICC), the tallest building in Hong Kong, so as to create the " Above the ordinary people " kind of feel. At the same time, guests can enjoy the 270 degree night view of Hong Kong.
The whole project was created without following any guideline from VERTU headquarter or their agency. After the launch event, following with window display design and production in Mainland China.
The whole project was created without following any guideline from VERTU headquarter or their agency. After the launch event, following with window display design and production in Mainland China.
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Giveaway - A box set of Titanium luggage tag with guest's name engraved on
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The shape of transparent acrylic VERTU phone as a shell,
a red triangle button with the USB in it
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Dinner Menu
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The invitation card for this launch
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The E-invite on the phone
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Reception on IPAD
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Storyboard on the screen
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Scene photos
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In dinner area, long tables will be set near the windows to create a grand and classy feel; while guests can enjoy the night view during dinner. Table setting – suspending light strip across the long table will create a sense of future.
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Store window
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