Splenda Minis Launch
Print, OOH, Retail, Consumer Promotions
Print, OOH, Retail, Consumer Promotions
Splenda was looking for a 360-degree launch campaign for their newest (and smallest) member of the no-calorie-sweetener family. We came back with an idea of mini proportions that drove home the portability benefits of the sweet little tablets.
National Print Ad
1/3 Print AdsCampaign gave us the flexibility to feature
a variety of on-the-go usage occasions
a variety of on-the-go usage occasions
OOH and SamplingIt was all about reaching them where they
might need a little portable sweetness.
might need a little portable sweetness.
National FSICampaign carried throughout the year.
