Brand any product or service of your choice - Theme Park.
7 Heaven- 7 marvellous wonders, in seven diverse arenas to satisfy all your seven senses.
Theme: Bringing together the diverse cultures, trends and features of places from all over the world and creating a wonderland of endless things to see, experience and rejoice in around
every corner.
Features: Rides based on the Seven Wonders of the World, areas based on popular places from all the countries, all kinds of ethnic foods, various animals, activities and many new things seen in India for the first time.
Location: In India, Maharashtra, near a major city due to more trade and travel routes. Not too close to the city area due to disturbance caused by noise pollution. Therefore outskirts
of mumbai.
Target Audience: An Indian family who can’t afford going around the world but can come to our theme park. It’s a day getaway for the family and there is something here for all age groups. The family would choose our theme park because we give an experience of the world all at
one place.
Our theme park had a variety of features and I thought that instead of just one feature to be shown in a simple logo, why not show all of it in a complicated logo. And make it in such a way that it has a sense of simple complexity about it. So that the name can be clearly seen but at the same time all the other elements that the theme park has to offer would be in the logo. Where a viewer would see the name first and on closer inspection find all the elements merged into the logo seamlessly. I had to merge all these elements in a way that they fit together perfectly. The wonders, places, rides, food, and every single aspect. And so I ended up with the final logo after a lot of reworking and retouching.
