Textile Design Catalogue | 2014

Textile Catalogue falmouth university Promotion Live Brief

THE BRIEF

To design the BA(Hons) Textile Design third year catalogue 2014 within a budget. The catalogue must serve as a promotional tool, the audience being prospective employers and buyers. The catalogue is distributed at New Designers and sent by the course and students to clients and industry partners. Only a selection of students exhibit their work at New Designers so it is important the catalogue ensures all students will be represented at this event in some way.

Each students work is individual and as a group there are a lot of different styles. Due to this, the catalogue needs to compliment a large range of work. Additionally, the catalogue serves to promote the course at recruitment events and is given to applicants as part of a welcome pack when they come to interview.

Ideally it needs to be small in size so it can be sent by post and carried at ease by people.

THE IDEA

It was clear that the main purpose of the catalogue was to showcase the students’ work. This meant the images would need to have priority over the design. Names and contact information would then be secondary followed by the statement each student had written about their working style and methods.

I started by looking through each students work to get a feel of the work breadth. There was no clear theme. As the briefing had stated, each student had completely different work. I then began to look at how page orientation could effect the images, and decided A5 landscape would be a suitable size. The small size allows it to be post-able but would still optimise the images’ details by having the width longer than the height.

43 students work in total to include - 3 images for each, personal statement, and contact details

FRONT COVER

CONTENTS

Unfortunately, the students didn’t want to have their ‘mug-shots’ taken for the catalogue but I wanted each student to have their own identity in the contents. I settled on having each students name next to a circle with an image of their work inside. This was to act like a sample so when the reader opened the book they would be able to get an overview on the breadth of work.

With 43 students, I spilt the contents over two spreads so it didn’t become too cluttered and allowed each student to have plenty of space from one another to appeal to readers. There is a lot of white space to enable the work to speak for itself.

SPREADS

Each student submitted three images along with a short paragraph explaining their work and contact details.

I wanted each student to have one full bleed image and a section from the remaining 2 images so you could get a sense of the style of work from a 'swatch'. The smaller images rotate in a clockwise motion throughout the spreads to give the catalogue a sense of rhythm.