Transparency + Trust Event Graphics

 

As part of a series of brand focused events, Transparency + Trust explored the emerging era of radical transparency and how it implicitly affects trust between consumers and organisations.

 

As part of the evening, I looked at ways to visually display the theme within the space. The foundation for the acetate montage concept was to show that trust can be gained through transparency.

 

Massive sheets of acetate where hung from the venue walls at varying depths outwards via custom aluminium frames and transparent cables. Each layer was digitally printed with a ‘brand landscape'; a mesh of vertical shapes representative of information, content or a brand’s DNA. The depth of the layers combined with the assorted levels of opacity created a changing picture depending on the viewers perspective.

 

Put simply; the amount of trust you experienced depended on your view of transparency.

 

The montages adorned the walls of the reception area where guests enjoyed drinks and canapés before the main presentation. Supported by similarly styled framed quotes, the imagery set the tone for the evening’s discussion.

 

Captive Minds