Rose Gaynor's profile

University of Kansas Viewbooks

The Viewbook - A KU Approach

A rebrand of the KU viewbook.
Broad overview of KU
- Conversational/Institutional voice - Less text, driven by facts & what they mean - Longer story-driven headlines - Several images combined to build a visual story - Show an environment that is unique to KU - Layers to create depth - An organic feel
Admissions Road Book Your guide to the University of Kansas24 pages
Admissions Look Book
A look inside the University of Kansas
28 pages
Admissions Academics Book
Studying at the University of Kansas
40 pages
Admissions Affordability Book
Financial Aid & Scholarships made simple
16 pages
Research - Primary and Secondary Audiences
KU's viewbook last year & the competition's viewbooks

Mood boards - Aspirational & Accessible
Mood boards - Prestigious & Authentic
University of Kansas Viewbooks
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University of Kansas Viewbooks

The Viewbook Scene - A KU Approach.

Published: