Squadra Elite is an exclusive cycling team based in Monterrey, México. The project consisted
on developing a visual identity and cycling uniforms design, the objective being
to achieve a modern, sleek and elegant look and feel that fits the team's take on the sport.
The logo was thought out to be very minimalist but at the same time provide with an element
that would add an identifier that could be explored and experimented with. This resulted
in various patterns and graphic details that were applied onto the uniform.
Photography by Isaura López
