The task was to brand and give an identity to the Sony SmartWatch2 through an advertisement. The concept was based on the theme of using paint splatters to represent the watches vibrant colour choices and showcase a fun approach to the watch. These watches are youthful, using the two brightest colours that you would see on both male and female were yellow and pink.  

 

The look was accomplished through photo manipulation and illustrations. The process started in Photoshop where a detailed outline of the watch was needed to place paint splatters. Blending tool and the eraser were heavily used to stitch the splatter to the watch to make for a coherent image. Once the final retouches have been made the file was uploaded into illustrator where the typography and logo placement was completed. 

 

Sony’s SmartWatch2 is a one of a kind separating itself from the competition, because of the small details that really stood out.