As a nonprofit organization founded on the principles of volunteerism, City Harvest is New York City's only food rescue organization. With rising food costs, high employment rates and the affects of the recession harboring over the city's poorest neighborhoods, City Harvest supplies the over 1.4 million hungry New Yorkers with food. Right now their biggest problem is a lack of volunteer efforts. And as the organization is growing the need for volunteers is more critical than ever. This campaign hopes to boost the number of volunteers to help the cause.
Layout of a Direct Mail Envelope [Outside]
Layout of Direct Mail Envelope [Inside]
Direct Mail Package, Trifold Brochure. [Top: Outside Panels, Bottom: Inside Panels]
Response Card [Front]
Response Card [Back]
Volunteer Email
Landing Page
Landing Page Interaction
