Bos International tasked us with creating a can design for a new energy drink called Bear Claw. The artwork needed to be radical and stand out from competitor brands on shelf. We collaborated with Clement de Bruin of AMI Collective Studios for the main illustration of the bear. The scamps, art direction, finishing illustration touches and final artwork were created by Paul-Louis Louw and the brand stories and copy were developed by Brett Allen-White.
Scamps
Benefit Final Illustrator file
Original Final Illustrator file
Brand Story
275ml can
Original shrinkwrap
Benefit shrinkwrap
Trays
Trade advert
