Antron
2014 Adversiting Campaign
 

Our client, Antron®, makes carpet fiber. Carpet fiber is the thread that makes up the face of the carpet, and defines how carpet looks and performs over time. Antron fiber can stand up to heavy abuse and still look brand new. Because carpets made of Antron look newer longer, they don't have to be replaced as often. That's important in two of the key markets where Antron wanted to grow its business: assisted living and higher education facilities. These ads appeared in industry-specific publications and illustrate carpets that have seen a lot of wear and tear—they've lived through spills, pizza parties and wheelchair abuse—but they still look great thanks to Antron fiber.