For the last couple of years the old Philips terrain; Strijp S in Eindhoven has transformed into an exciting place where creativity and inspiration has become palpable. In the summer of 2014 a curious new initiative was erected there. The SX building (1994) — formerly home to the glass factory — underwent a metamorphosis into a building where sports, marketing and media collide. Hal2 commissioned us to create an energetic identity, clear way finding and fresh visuals to complement the interior.
