Logo for U-Night Events.
An identity was created for the purpose of promoting weekend events at a bar. The name originally selected was U-Night, a name that recognizes the importance of the consumer as an active participant in the events, while at the same time suggests a sense of unity - a federation for fun!
Then however, it was the client’s wish to come up with a name that would work equally well for all three nights together but also, at the same time, for each day separately. Hence, the individual days were added to the original proposal (Friday U Night, Saturday U Night, Sunday U Night) while each day was given a distinct colour. While designing the logo - with the moon as a starting point and a source of inspiration for the letter U - the idea came up to bring it to life, so that the moon would fill as each day went by.
As far as typography is concerned, the name was written without any gaps, so that it would better serve the sense of unity.
As far as typography is concerned, the name was written without any gaps, so that it would better serve the sense of unity.
Appreciated at Greek Design Awards
