This was a student project designed as a self-mailing calendar for the Levi's brand. The goal of this piece is for the Levi's brand to connect with first-time Levi's purchasers in the state of California by providing each new Levi's owner with a calendar of events hosted by Levi's throughout the 2015 year. Each event has been chosen to create unique opportunities for Levi's owners to connect with each other throughout California in order to build brand loyalty. There is also an opportunity for each recipient of this direct mail piece to save 20% off their next purchase and be entered to win a trip to Superbowl 50 at Levi's Stadium with a group of their closest friends.

 

The recipients of this direct mail piece are meant to not only take in the content, but experience the Levi's brand as they unfold the mailer and reveal each new tab. Below are images to help take you step-by-step through process of unfolding this piece. ENJOY!