The name presented for the end of year exhibition is “We Are...” This name was first considered while brainstorming, when asking the question what would best describe the class as a whole as well as individuals? As a result of asking this question the same phrase kept appearing. We are graphic designers, we are graduating, we are... For these reasons I believe that it encompasses individuals as well as the class as a whole.
The exhibition branding is simple and clean which mirrors the shape of the “we are...” logo. The colours have been kept monochromatic and the layout is simple with the addition of a black and white Melbourne building image. The branding elements include the various logos a business card and a letterhead.
The overall concept design of the “we are...” Exhibition is clean cut and simple while maintaining an adaptable branding formula. In conclusion I believe this is a strong concept that incorporates key elements that define us as graduates.
