Attività gerriglia marketing:
L’attività di guerillia si è svolta in zona centro e nelle zone limitrofe al punto eni, la particolare difficoltà nello sviluppo dell'attività è stata di baipassare il divieto imposto dal comune di Torino di volantinaggio in tutto il centro storico della città, l'espediente è stato, attraverso un azione di gerriglia marketing, di utilizzare quattro promoter, che hanno avuto il compito di, travestiti ad hoc, ingaggiare gli eventuali interlocutori, talvolta accompagnandoli personalmente presso il punto eni.
Visto la tematica del village, incentrata sul risparmio energetico associato, grazie all'attività show cooking Eataly, al cibo, i promoter hanno impersonificato uno chef e un addetto ai lavori, con divise brandizzate eni, che smarriti per il centro di Torino chiedono informazioni per raggiungere l’evento.
Gli obbiettivi:
- di attirare l’attenzione del pubblico.
- di ingaggiare il pubblico invitandolo a presenziare all’evento eni.
- informare il pubblico di eventuali promozioni o attività eni.
Gerriglia marketing activities:
The activity of guerillia was held in the area close and the surrounding areas to the point eni, the particular difficulties in the development of the activity was workaround the ban imposed by the city of Turin leafleting around the historic city center, the expedient has been through an action gerriglia marketing, use four promoter, who had the task of, disguised ad hoc, engage any interlocutors, sometimes accompanying them personally at the point eni.
Given the theme of the village, focusing on energy savings associated with food through cooking show by Eataly, the , the promoters have embodied a chef and an carrier, with branded uniforms eni, which lost for the center of Turin ask for information reach the event.
The goals:
- To attract public attention.
- To engage the audience and invited to attend the event eni.
- Inform the public of any promotions or activities eni.
The activity of guerillia was held in the area close and the surrounding areas to the point eni, the particular difficulties in the development of the activity was workaround the ban imposed by the city of Turin leafleting around the historic city center, the expedient has been through an action gerriglia marketing, use four promoter, who had the task of, disguised ad hoc, engage any interlocutors, sometimes accompanying them personally at the point eni.
Given the theme of the village, focusing on energy savings associated with food through cooking show by Eataly, the , the promoters have embodied a chef and an carrier, with branded uniforms eni, which lost for the center of Turin ask for information reach the event.
The goals:
- To attract public attention.
- To engage the audience and invited to attend the event eni.
- Inform the public of any promotions or activities eni.
