Brief: Create a new visual language for The Body Shop's brand communications that reflects their pioneering spirit within the beauty industry and as a forward-thinking British brand. Anchored through their window posters, the challenge is to expand from there to form a new visual communication style. Your work should encompass their quirky tone of voice, product efficacy and premium beauty credibility.
Create 4 product posters & a campaign idea that can bridge consumers in store and online experience. - D&AD New Blood Competition brief 2013/14.
Completed as part of 2nd year coursework.
