Why go all the way to the store when you can shop for your favorite looks from right here?
Just scan the QR code to buy your favorite item or buy the whole outfit with a single scan.
Welcome to the future of window shopping directly from UNIQLO.
My goal with this ad campaign was to offer a more convenient option for the daily shopper.
To provide ease and speed without sacrificing style.
The "Whole Outfit" QR code will provide already styled looks so you know that what you're buying will look good together.
I brought the digital experience into print with these print ads, using QR codes to to allow customers to shop for exactly what the model on the ad is wearing. These print ads would have all the convenience of online shopping.
The audience won't have to struggle to remember what they saw on the train ads that day while they're on their home computer.
(Personal Project)
