The Ruote Romane signature and logo, full color.

Identity system featuring logo and signature specifications, corporate colors, and typefaces.

System applications, including poster, publication, corporate manual, 3D promotional piece, enclosure, and BLE system.

BLE System, including a letterhead, envelope, and business card.

Facade design as well as products and merchandise that can be either rented or purchased.

Poster series based around the message that Ruote Romane allows the customer to travel Rome like the Romans once did, developing a metaphor back to the horses they used to travel upon the city streets.

Publication design, which is a double-sided accordion style brochure. This brochure is an English language brochure that could be given to English speaking tourists visiting the city. On the back side is a map of Rome featuring the locations of both main stores as well as bike kiosks.

Webpages for the Ruote Romane website, featuring information such as locations, how the business works, and an online store.