San Fran's Eleven approached me about a social media campaign for Aria, a colossal hotel and monument to New Las Vegas entertaining. Together Henry Hargreavesand I highlighted amenities of the City Center giant under the banner This is How We Vegas. My interpretation noted their luxurious 300 count sheets, fresh seafood flown in from Japan, and storehouses of planted rather than plucked vegetation. 
 

The pieces were made to fit in a 1:1, 16:9, and 9:16 ratios for Instagram, video, and print materials around the campus.

 

For three days, I set 120 succulents into clusters, hand picked and placed $500 worth of seafood, and folded 30 yards of fabric into type befitting Vegas sensibilities. Over the top and fabulous.