Brief: Animate the Loughborough University logo to inform employers and prospective students why we are special.
Target Audience: Employers and prospective students
Outcome: It was my role to come up with the visual identity for the animation so that it could be played to showcase Loughborough talent. Using the University brand guidelines, this led the project towards the minimal iconography route, which tells the story of our University in a simplistic and neat way. For production, Illustration student Florence van Bergen, took the role of the animator and together we created this outcome, which has been shown in the UK and abroad.
