Tambrey, Balmoral Road
Tambrey is positioned to be a new neighbourhood with brand new community infrastructure such as footpaths, playgrounds, schools and sporting fields that Karratha was previously lacking. ABN's Tambrey estate compliments a Pilbara cities initiative to radically transform Karratha from a mining town into a regional city of 50,000 people.
The Tambrey brand encompasses a vibrant sense of
place, purpose and community.
place, purpose and community.
It incorporates a sense of community and purpose with the locations’ rich history and place.
The brand narrative tells the story of the community, it’s people and the innovation in the development’s urban design. The Tambrey development presents the notion of ‘living on the porch’ - live out the front porch with your community.
Karratha means “good country” in the language of local Aborigines.
The hills around Karratha are carpeted in spinifex and its creeks are lined with beautiful whitebarked coolabahs trees. Close by are tranquil rock pools and beautiful picnic spots where you can lunch besides the twisted layers of rock caused by massive ancient geological forces. Tambrey is at the forefront of Karratha’s exciting new developments and requires a strong brand identity to accompany it.
