Brief
Choose a product associated with christmas. Write copy and present it in 4 different print or poster ads.
Background
Julmust is the most classic christmas product in Sweden. Ever. It's so iconic that, not even, Coca-Cola can compete with it in sells during the christmas holidays. It's been said that Coca-Cola sells 50% less in Sweden during the holidays, all thanks to julmust. Though Coca-Cola hasn't commented on this rumor. There are lot of different brands making julmust, but since my favorite is Apotekarnes, I went with that.
Idea
Everybody already know what Apotekarnes julmust is. Everybody already know how it tastes. There is really nothing to say about julmust that isn't super obvious. So why not just use that fact, have fun and make people smile?
