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Piccadilly

Work: Piccadilly stores campaign/2008
Agency: Graffiti BBDO Sofia 
Client: Piccadilly
Awards: Silver, Effie Bulgaria 2009

These visuals were used in magazines printed only on recycled paper. They were used over plastic bags as well as on T-shirts for the cashiers in the store.
 
 
Word for word: Plastic bags are not natural species for the Black Sea
It’s up to you. Shop with reusable eco-friendly bags
 
 
Word for word: Plastic bags are not birds to be perched on the trees of our city
It’s up to you. Shop with reusable eco-friendly bags
 
 
Word for word: 3 200 000 000 plastic bags will take off to the sky of Bulgaria this year
It’s up to you. Shop with reusable eco-friendly bags
 
Piccadilly
Published:

Piccadilly

CSR campaign

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Creative Fields