David Herrera's profile

DIRECTV Integrated Marketing Campaign

As part of the 2014-2015 COLLEGIATE ECHO MARKETING CHALLENGE BY DIRECTV, I wrote this script for a TV commercial that would run as part of an integrated marketing campaign. This was used by other members of my group during filming.
The tone of the campaign is humorous and slightly sarcastic, with a message telling customers to free themselves from annoying friends by referring them to DIRECTV.
Below is an execution of e-mail message that sticks to the theme of freeing yourself from annoying "friends," sent out during the November-December portion of the campaign.
DIRECTV Integrated Marketing Campaign
Published:

DIRECTV Integrated Marketing Campaign

Created for 2014-2015 Collegiate ECHO Marketing Challenge. An integrated marketing campaign targeted to DIRECTV customers in the U.S. to increase Read More

Published: