Cooking and eating trends are constantly in evolution, accurately following them is fundamental.
The overall knowledge about what we bring to our tables has arise also thanks to tv shows,
specialized stores and out-of-home meals. What we have to bring to our consumers is therefore a product that,
in line with these behaviours, enables them to get the best out of their meals in every possible way.
We are the first in offering our consumers a taste experience above the standard
in a simple and customizable way.
THE TASTE YOU WANT, WHEN YOU WANT IT.
A flavour can lead you everywhere it wants.
In a moment it drives you back to that night or to the other side of the world, to your grandma’s kitchen
or in that small restaurant on the sea so small that you could never find it again.
It can bring you into a placeyou know very well or that you’ve never seen before,
a flavour can bring you where it takes many experiments before
finding the right balance or where it just tastes like more.
Firmenich, like a magician, like an alchemist, is able to isolate that flavour and bring it back
to you for you to live that moment any time you like.
Like a single note of a composition, like the purest essence, like a tastable emotion.
The name FLOVERS interacts with the copy on the label describing the flavour both factually and emotionally.
A touch of irony to give the product an extra character and to demolish the barriers between the consumer
and a brand new way of adding taste to a dish.
