Hell in Leather
Branding for a luxury handmade leather manufacturer
Branding for a luxury handmade leather manufacturer
The logo's concept is inspired by the ancient alchemical symbol of fire - a triangle. Connotating the feelings of warmth and passion in its colour palette, the brand aims at the middle to high-end market through a minimalistic usage of typography and mostly monochromatic photography.
The art direction of brand elements was taken across digital channels, such as the brand’s website, www.hellinleather.com.
