The goal of the Mars One Gala event was to attract individuals that are either interested in space exploration or want to go to Mars and convince them to fund the project. Included in this Gala event was an invitation to attract them to the event, an item that they could and would want, to take home with them or even want to take to Mars with them, as well as an identity relayed through symbols for this event specifically that speaks on the Mars Curiosity Rover missions.
When confronting the design tasks of this event, I spilt my tasks into two parts, symbols and items. First I developed the symbols as I researched more about Mars and space exploration and then I used them in the items that would be given to guests of this event.